Protecting the health of the public, during a crisis or otherwise, is almost always considered the responsibility of governments. Analyses of institutional responses to the COVID-19 pandemic illustrate that governments play a central role in the suppression and control of public infection through measures that shape and promote behaviour change across the population . The dynamic nature of a crisis means that effective public communication is critical as government actions and advice may frequently change, requiring a responsive, easily accessible, and direct approach to providing information.
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